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  Voice search is nowadays one of the most popular way to do query on search engines. Few years ago when people like to site on desktop and do the internet surfing all day, but now desktop has changed mobile where people like to relax with a cup of coffee on their sofa and look for any product or services through voice command. Hence, it becomes really important for marketers and website owners to do voice search engine optimization for their website. In this topics we will cover: What is voice search engine optimization? Why voice search engine optimization is so important? How does voice search engine optimization effects SEO? How to make strategies and optimize for voice search? Conclusion What is voice search engine optimization? Voice search engine optimization is the process of optimizing the webpage in order to get ranked for the voice searches. Voice search optimization gives you opportunities to get ranked read out loud by the voice search devices. Most common voice search...

Hello guys, if you want to know how you can improve your website speed, responsiveness and visual stability then this post is just for you, because here we will talk about the core web vitals in SEO and what are the ranking factors of it. We will cover the topic in following ways: What is core web vitals? Why core web vitals are important? Core web vitals SEO impact Core web vitals ranking factors Core web vitals optimization Tools to measure core web vitals Conclusion What is core web vitals? Core web vitals is SEO are the standard metrices by the google which helps the developer and site owners to understand the user experience on a webpage. Core web vitas consists of three metrics based on which it decides the webspeed, user experience and content stability. Why core web vitals are important? Google considers a good user experience of a webpage from many factors like mobile friendliness, safe browsing, security(https) etc out of which core web vitals are the most important ones. Co...

If you are blogger or a content writer, if you are writing content for your blog then you must be using images in your content, which is  a good practice because images brings your content to life. But did you know like content SEO , images optimization SEO is also important. An optimized images not only attracts visitors but also increases the visitor engagement time and your image also get featured on rich results which eventually attracts more visitors. So, in this article we will talk about what is Image optimization SEO, and how to optimize it. We will cover the topic in following ways. What is image SEO? How does image SEO works? Do images help SEO? How do I make an image SEO friendly? Conclusion What is Image SEO? Image SEO is the process of optimizing the images used in the website, so that they can easily understand by the search engine. Image SEO is the most common step, most easy step but still underestimated and avoided by most of the people. If image optimization is no...

Hi there today we will talk about all the different dimensions of a B2C in digital marketing. We will talk about what is B2C, different strategies for B2C marketing and more. We will cover the topic in following manner: What is B2C Marketing? Difference between B2B and B2C Types of B2C business model Stages of buying decision process in B2C B2C marketing strategies Conclusion What is B2C Marketing? The practice of applying strategies, tactics, and methods in order to promote any product or service directly to the consumer through digital medium like Ads, video, contents etc, is said to be digital marketing for B2C. A B2C marketer not only promotes the benefits and bright side of a product or a service but also it tries to create emotional connection with the consumers. In B2C business model, consumer tries to get the product or service which offers them immediate solution for their problems. They don't do very detailed research for any product or service to finalize their purchasin...

In today's fast moving world it became really important and difficult to manage and give some of your time to the people & things that we actually love especially if we are working professionals. In order to accomplishing things in lesser time, we begin to performing multitasking without having any proper planning which eventually end up only 50% of work is properly. Hence in order to achieve more and accomplish your work in lesser time we need a proper planning with proper time management.  Time management & it's importance Time management plays an important role in order to improve our productivity. The process of planning, organizing and dividing your time to the specific activities in order to accomplish a major task is said to be a proper time management. with proper time management  You got complete control over your time. You have a complete control over your personal and professional life. You are able to handle the complex problem of your life. Through proper ...

Advertising We are surrounded by hundreds of advertisements, from our smartphones to the billboards. Sometimes we interact with them sometimes we don't, sometimes we glad that we saw it and sometimes it's just annoying. But the ultimate purpose of any advertisement is one which is grabing your attention.  But, the real fact is in today's world we are surrounded by so much ads that our brain automatically created a filter to skip the ads, hence it becomes costlier for an advertiser to grab someone's attention to promote any product or service. One of the major reason in losing attention from ads is the lack of quality in advertisements. The best ads not only are creative but they also sells. The purpose of a advertisement is not just to state the fact about a product but to sell a solution or a dream. Hence, today I will share you 5 m's of advertising which will help you to make a better decision for developing your advertisements. 5 m's of advertising Mission of...

If you are an SEO professional or a content writer then you probably heard a lot about google E-A-T, and if you don't then you should be aware of it. From the word E-A-T your mind reminds you about munching your favourite snacks, but actually google E-A-T is all about improving and creating high quality contents which google is more likely to rank. So, in this article we will talk about what is google E-A-T, does it matters for ranking and how should I create contents that actually google wants. We will cover the article in following points: What is E-A-T in google? Is google E-A-T a ranking factor? Is google E-A-T important for SEO? How to improve your website's E-A-T? What is E-A-T in Google? E-A-T stands for Expertise - Authoritativeness - Trustworthiness . E-A-T is one of the guidelines that google uses to determine whether the content is high quality and should be rank on top for the search query or not. Google search quality evaluators always pays attention to the followi...

Did you know on google search engine everyday millions of blog posts are published, which means huge lists of codes and scripts google needs to read every seconds which is really hard for google algorithm. Hence to make this tasks simple the role of schema markup comes to the picture. So in this article we will specifically talk about the schema markup . We will cover the article in following points What is Schema markup? Why implementing schema markup is important? Different types of schema markup? Implementing schema markup What is schema markup? Schema markup is also known as structured data is basically a code used to provide more clear information to search engine in order to understand the web content. Schema markup can provide mote accurate information in the rich snippets which are displayed under the page title. Why implementing schema markup is important? With the help of schema markup the user can see all the details about the page which helps the user to understand whether ...

          Introduction of artificial intelligence and machine learning  tools to streamline the marketing process and analysis in order to make businesses more effective is the most innovative step taken in the entire digital marketing industry. Did you know, according to marketing experts, in the upcoming future 97% of marketing analysis and market predictions will be done by using AI/ML based tools. As machine learning and artificial intelligence are going to play a major factor in the domain of digital marketing, it becomes crucial for marketers to know how to apply machine learning in their marketing strategies.  So we will cover the entire article in following ways: What is machine learning? Domains of digital marketing where machine learning is implemented Future of ML in digital marketing  Conclusion What is machine learning? Most people consider that machine learning & artificial intelligence both are similar things, but in reality b...

Hi, in this article we will talk about SEO, which stands for search engine optimization .  We will cover the article on three points SEO definition Importance of SEO Different stages of SEO SEO definition? In today's digital competitive market SEO plays an important role more than ever. Search engines serve millions of users looking for answers to their queries and solutions to their problems. If you have a website or online store SEO can help you get free organic traffic from search engines. Whenever you perform a search on google the order by which all website appears are based on the complex algorithm. So optimizing your website will give the advantage to top on search engine result page (SERP) over a website without optimization. In simple words  SEO is a way to improve your website so that it will appear closer to the top positions in the search results of google, yahoo, bing or other search engines. Importance of SEO The majority of the search engine users are more likel...

So, you want to write effective contents but struggle with a lack of attention from the audience or you are a beginner who got no idea how to write effective contents and leading your audience to a call to action.  So here I am going to share 7 steps of effective content writing with you guys, so you can skyrocket your blog in the world of the internet. Those 7 steps are:-  Write a catchy headline. Create a hook that grabs your audience attention. Do your niche research. Keep the focus on a single purpose. Write in a unique tone. Optimize your content Edit your work. 1. Write a catchy headline A catchy headline is the first thing that creates curiosity to read the article on your audience mind.  The headline for your article should be selected in such a way that it should create a question on their mind. Example- Take a look at the headline of this article. or why we need (your niche), what is the use of (your niche), Top 5 (your niche) etc. Our human brain alwa...