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Google E-A-T : What is it and How it Will Affect Google Rankings?

Somen Das September 26, 2021
Google E-A-T

If you are an SEO professional or a content writer then you probably heard a lot about google E-A-T, and if you don't then you should be aware of it. From the word E-A-T your mind reminds you about munching your favourite snacks, but actually google E-A-T is all about improving and creating high quality contents which google is more likely to rank.

So, in this article we will talk about what is google E-A-T, does it matters for ranking and how should I create contents that actually google wants.

We will cover the article in following points:

  • What is E-A-T in google?
  • Is google E-A-T a ranking factor?
  • Is google E-A-T important for SEO?
  • How to improve your website's E-A-T?

What is E-A-T in Google?

E-A-T stands for Expertise - Authoritativeness - Trustworthiness. E-A-T is one of the guidelines that google uses to determine whether the content is high quality and should be rank on top for the search query or not.

Google search quality evaluators always pays attention to the following points:
  • The expertise of the content creator.
  • The authoritativeness of the content as well as the website.
  • Trustworthiness of the creator, it's content as well as it's website.

Is Google E-A-T a Ranking Factor?

Well, E-A-T determines the quality of a content and rank for the search query, so technically it is not a direct ranking factor but it helps to rank your content for the relevant query.

Since, we are already talking about the E-A-T and high quality content let me share you some characteristics of a high quality content.
  • High level of  Expertise, Authoritiveness and Trustworthiness(EAT). 
  • A satisfying amount of high quality metacharacters and helpful title.
  • Clear website information and who is responsible for website. If the website is dealing with financial transactions then it should also contains customer service information.
  • Structure of the content.

Is Google E-A-T Important for SEO?

SEO professionals always repeat a phrase "Content is king" and they have been blasting for more content on repeat. Since google E-A-T related to high quality content and content ranking is a part of SEO so ofcourse it is important for SEO.

E-A-T guidelines tells real human reviewers who evaluate hundreds of websites, exactly what type of content google considers high-quality. 

According to their guidelines great content should be:
  • Help users.
  • Created by expert.
  • Posted on authoritative site.
  • Be trustworthy
  • Be updated regularly
Always remember, pages which spread hate, misinform or causes harm receives lower E-A-T ratings.

How to improve your website's E-A-T?

By now you have understood google E-A-T is all about improving the game of contents. So, here I am sharing you some checklists you need to check on your site to improve authoritive and trustworthy of your site.

Checklist:
  • Tell about yourself to the visitors.
  • Create content by working with experts
  • Make your content's purpose clear.
  • Regularly update the content.
  • Get linked with high quality sources.
  • Consider multiple view points of a content.
Google E-A-T guidelines helps SEO professionals to make better content creation process and produce high quality content which google is more likely to rank for the search query.