Hi there today we will talk about all the different dimensions of a B2C in digital marketing. We will talk about what is B2C, different strategies for B2C marketing and more.
We will cover the topic in following manner:
- What is B2C Marketing?
- Difference between B2B and B2C
- Types of B2C business model
- Stages of buying decision process in B2C
- B2C marketing strategies
- Conclusion
What is B2C Marketing?
The practice of applying strategies, tactics, and methods in order to promote any product or service directly to the consumer through digital medium like Ads, video, contents etc, is said to be digital marketing for B2C.
Difference between B2B and B2C
Types of B2C business model
- Fee-based B2C model
- Community based B2C model
- Advertising based B2C model
- Online intermediaries based B2C model
- Direct seller based B2C model
Fee-based B2C model
Community based business model
In this business model an online community of consumer is created and then it provides opportunities for marketers to show their product or services directly to consumers based on different demographics. Facebook and other social media platforms are the best examples for this business model.
Advertising based B2C model
In this business model the business model the business owner uses free content to attract visitors to their website. The visitor gets valuable free content and in exchange they gives impressions and clicks to the ads which are placed on the website, which eventually sell the products or services.
Online intermediaries based B2C model
This business model act as an intermediate between the buyer and the seller. This business brings the buyers and sellers in one platform in order to make business. The intermediate gets a small portion of profit from the seller. Trivago, Zomato etc are the best example for this business model.
Direct seller based B2C model
This is the most common business model, here business owner sells their product or service directly to the consumers through online or offline. The business model can be a manufacture, a shop or just a e-commerce website.
Stages of buying decision process in B2C
Basically there are 5 stage in a B2C business model for consumer buying procen.
- Aware of problem
- Looking for solution
- Checking for alternate solution
- Decision
- Post-purchase evaluation
Aware of problem
This is the first stage of the buying proven where the consumer identifies his need for the solution for his problem. In this stage the consumer feels the need of a product or service and want to buy it.
Looking for solution
In this stage the consumer begins to looking for the solution for his problem or need. Therefore the consumer want to know about the product or service which can about fulfill his needs.
Looking for alternate solution
In this stage the consumer is aware of the solution for this problem but he want to know is there any alternate solution which can give better results for his problem. The result may be based on different factors like quality, price, customer support, presentation etc.
Decision
After doing the detailed research for his solution consumer finally makes his purchasing decision. At this stage the consumer is fully aware of the product or service and makes payment for it. In this stage the consumer decides wether he wants to buy the product or service.
Post purchase evaluation
At this last stage after purchasing the product or service the consumer evaluates wether his decision was correct or not. This evaluation would be based on the consumer satisfaction level if the consumer is fully satisfied from the product or service, then the consumer will recommend the product or the service to the other consumer who is looking for the same solution for his problem.
B2C marketing strategies
- Building connection with consumers
- Use of content efficiently
- Social media marketing
- Membership programs
- Direct selling
Building connection with consumers
Building connection is the most important factor. The marketers should understand in the end there are people who actually buying the product or the service, hence they should be treated with importance. The marketers should show them why they should purchase their product or service.
Use of content efficiently
Content plays an important role when it comes to attract visitor to your business website, because once you understand the physocology of your target audience it becomes crucial to attract them through free valuable content. The content can be in the form of blog, social media post or a video.
Social media marketing
A normal person majority of his time spends on social media platform, hence it's a great opportunity for a business or a marketer to promote their product or service in this platform. Through social media platform not only you can connect with people but also you can create your expertise on a particular niche and build your audience around your brand.
Membership programs
Creating a membership program for your brand is a great way to engage customers to your product or service for longterm. In membership program a customer becomes a loyal member to the brand where the consumer gets additional benefits from every purchase from the brand.
Direct selling
Having an online as well as offline store is always beneficial. A physical store where same offers and membership programs are provided will break the barrier between the online and offline shopping for a customer.
Conclusion
Every business model has different marketing strategies based on different product or services. Before deciding or planning any business model first you should carefully understand your product or service. If you are facing problem in deciding or planning the right strategy for your business, then it's a good practice to hire an expert, because it will not only helps you to build an asset but also saves your efforts and time.
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