Introduction of artificial intelligence and machine learning tools to streamline the marketing process and analysis in order to make businesses more effective is the most innovative step taken in the entire digital marketing industry. Did you know, according to marketing experts, in the upcoming future 97% of marketing analysis and market predictions will be done by using AI/ML based tools.
As machine learning and artificial intelligence are going to play a major factor in the domain of digital marketing, it becomes crucial for marketers to know how to apply machine learning in their marketing strategies.
So we will cover the entire article in following ways:
- What is machine learning?
- Domains of digital marketing where machine learning is implemented
- Future of ML in digital marketing
- Conclusion
What is machine learning?
Most people consider that machine learning & artificial intelligence both are similar things, but in reality both are different things and have different importance.
Artificial intelligence is an entire domain and machine learning is just a subset of artificial intelligence. Artificial intelligence is all about developing the logical thinking of any technology, while machine learning is all about learning the problem solving approach and making data driven decisions.
The domains which are included inside artificial intelligence are, Machine learning, fuzzy logic, deep learning, computer vision etc. While the different learning approaches taken in machine learning are supervised learning, unsupervised learning and reinforcement learning.
Domains of digital marketing where machine learning is implemented
Currently, some domains of digital marketing have already implemented the machine learning approach in order to improve the marketing strategy. But the question is how machine learning can improve the digital marketing strategy of any marketer? Well, machine learning can help to understand the data-driven decision, it can also help to find out the market opportunities for any business and the top of all machine learning can help you to understand the buyer’s persona.
For more clarification let’s see some of the examples of how machine learning can make its way to digital marketing.
Content Marketing
From the last few years, digital marketers, bloggers, and businesses of all sizes are busy in creating engaging content for their target audience. Contents are everywhere whether in the form of social media posts, blog posts or testimonial videos. Content marketing is the effective way of grabbing people’s attention and creating trust for the brand.
Machine learning can become a beneficial part for content marketing, through machine learning you can understand the consumer trends and user behavior to improve the sales and conversion process.
Pay per click (PPC) campaign
Machine learning can level-up the process of PPC campaigns in digital marketing, the major part of data analysis, keyword suggestions and bidding performance. All these processes will be done by machine learning, as a result it becomes easier for marketers to make data driven decisions and strategies to take the business forward.
Search engine optimization (SEO)
SEO is one of the major factors in the success of any digital business. Without the proper SEO it becomes almost impossible for any website to rank on any search results. The crucial part of SEO is to stay up to date with the search engine algorithm in which AI and ML is used. With the help of ML search engine decides which content is most relevant to the search query.
Future of ML in digital marketing
Domains of digital marketing like content marketing, PPC and SEO already started implementing the machine learning in their process, hence in the future the chances are high that most of the business decisions will be taken through the machine learning and the marketing team will we work according to the marketing machine learning analysis reports and at that time there would be so many ML tools available which will make this entire process simpler than ever.