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What is seo in digital marketing and why it is so important?

Somen Das July 11, 2021
what is seo in digital marketing

Hi, in this article we will talk about SEO, which stands for search engine optimization. 

We will cover the article on three points

  1. SEO definition
  2. Importance of SEO
  3. Different stages of SEO

SEO definition?

In today's digital competitive market SEO plays an important role more than ever. Search engines serve millions of users looking for answers to their queries and solutions to their problems.

If you have a website or online store SEO can help you get free organic traffic from search engines. Whenever you perform a search on google the order by which all website appears are based on the complex algorithm. So optimizing your website will give the advantage to top on search engine result page (SERP) over a website without optimization.

In simple words 

SEO is a way to improve your website so that it will appear closer to the top positions in the search results of google, yahoo, bing or other search engines.

Importance of SEO

  • The majority of the search engine users are more likely to click on the web pages which are on the top 5 at SERP. So to get more traffic your website needs to be in the top 5 positions.
  • SEO improves the usability and user experience of a website.
  • Having a presence at the top position for user's search queries increases the website's trust.
  • Users who can find your website by google or bing are more likely to promote it on social media.
  • SEO helps in smooth running your website.
  • SEO can help you keep ahead of your competitor. If two website sells the something then the website which is optimized likely to make more sales.

Different stages of SEO

1. Technical SEO

Basically, in technical SEO, you need to configure setup all the technical aspects so there should be no issue for crawlers to crawl your website and index it on SERP.
The technical SEO got nothing to do with the content part of the website. If the technical SEO part of the website is not done correctly it can negatively your ranking on SERP.

2. On-page SEO

Unlike technical SEO, the on-page SEO deals with the content part, it makes sure the crawler of the search engine should understand the meaning and context of the content. 

In this part, you will deal with the website structure, SEO keywords, title optimization, headings, image SEO internal links etc. If all things are done correctly it can increase the usability and credibility of a website or blog.

3. Off-page SEO

This is another method to improve your website ranking on SERP. Whenever a user types a search query the algorithm check out the index and try to find the best pages which can satisfy the intent and query of the user.
One of the factors which determine the position of a webpage to rank on the SERP is the backlink. The backlink improves the domain authority of a website, which can positively impact your ranking.