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Schema markup : What is Schema markup & types of Scheme markup?

Schema markup

Did you know on google search engine everyday millions of blog posts are published, which means huge lists of codes and scripts google needs to read every seconds which is really hard for google algorithm. Hence to make this tasks simple the role of schema markup comes to the picture. So in this article we will specifically talk about the schema markup.

We will cover the article in following points

  • What is Schema markup?
  • Why implementing schema markup is important?
  • Different types of schema markup?
  • Implementing schema markup

What is schema markup?

Schema markup is also known as structured data is basically a code used to provide more clear information to search engine in order to understand the web content. Schema markup can provide mote accurate information in the rich snippets which are displayed under the page title.

Why implementing schema markup is important?

With the help of schema markup the user can see all the details about the page which helps the user to understand whether to click or not. Webpages in which schema is applied gives information to the user faster and also it will rank for all types of content. One interesting fact about the scheme markup is that it will increase the CTR by 30%. In case of blog article you can apply the schema markup on headlines, on featured images, on author published dates etc.

Types of schema markup

  • Organization schema markup
  • Person market schema markup
  • Product & offer schema markup
  • video schema markup
  • Breadcrumb markup
  • Local business schema markup
  • Event schema markup
  • Article schema markup
  • Recipe schema markup
  • Rating & review schema markup

Organization schema markup

example of organizational schema

This type of schema markup gives basics information about any organization. These basic information includes ognization's official logo, contact number, official email address, social media profile, founder of the organization, location etc. The idea behind this schema markup that user can easily get the contact information about the organization.

Person market schema markup

Example of Organizational schema markup

This schema markup shows information about an individuals. Whenever you are searching any person on google then, this schema markup will appear. This schema markup also gives basic information about that person such as name, birth date education, address  etc.

Product & offer schema markup

Example of product & offer schema markup

This schema markup is very useful when you want to sell any particular product or service on internet. This schema markup shows product information, ratings and pricing. This schema markup helps users to easily compare you're products or service with competitors if they are selling same products as yours.

Video schema markup

Example of video schema markup

Video schema markup helps the google crawler to index your videos present on the website. It also helps your videos to appear in the google video search along with from Youtube.

Breadcrumb markup

Example of organizational schema markup


It is a small text which often found at the top of the webpage. This path indicates where the user is on the webpage. Example:- Home > product > payment > thankyou 
This feature shows where we are and where we've been, every step is clickable and links back to previous page. This schema is particularly helpful for e-commerce sites, as user can see the path they took to find their product. 

Local business schema markup

Example of local business schema markup

The local business schema markup is great for any local business or any organization because it gives information about any local business or any organization branch. This gives information like location, address, opening hours, contact information etc.

Event schema markup

Example of Event schema markup

The event schema markup is useful for scheduling events. It provides information like date, location and price for events such as webinars, concerts, lectures etc.

Article schema markup

Example of article schema markup

Article schema markup is great for news and blogposts. This schema markup makes easier for web crawler to understand the content's headline published time, featured images etc. There are different types of article schema markup is there for different types of article you need to choose which best fits for your article.

Recipe schema markup

Example of recipe schema markup

As it's name suggest this schema markup is meant for recipe web pages. This schema markup helps users to evaluate the finished recepie before they click through.

Rating/Review schema markup

Example of Rating/review schema markup

We all look at rating and reviews before purchasing any product or service. This schema helps users to set useful buyer information without digging deep into reviews.

Conclusion

I hope this article helped you to understand what is schema markup and how many types of schema markup are their. In the next article we will try to cover how to implement the schema markup to the website. If you have any doubts related to this article then let us know in the comment.

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